BLOG / 02 ARTICLES

Things we're
thinking about.

Ideas, observations and the occasional thought we couldn't keep to ourselves.

An empty studio room with glass partitions
Brands18 Sept 20264 min read

Why your brand sounds like everyone else

Open five websites in your category. Cover the logos. If you can't tell which one is yours, your customers can't either.

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A team working together around a table
Craft27 Aug 20263 min read

The brief is not the idea

A good brief points at a problem. A bad one hides a solution inside it and hopes nobody notices.

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